Willen Lake is the most popular park in the fast-growing city of Milton Keynes. It is open all year round and attracts up to one million visitors each year, many coming to participate in paid-for, family-friendly activities including water sports, a splash park and one of the biggest high ropes courses in the South of England.
In 2021, The Parks Trust completed phase two of its development plan at Willen Lake. This included the construction of a new Watersports Centre which houses the Willen Lake Bar & Kitchen. This development redirected footfall at the lake onto a central hub and created a place for visitors to eat and drink whilst taking in the best views across the water.
Willen Lake hosts a range of popular events including the region’s leading dog festival, funfairs, weekly Parkruns, charity events and much more.
Leisure activities at Willen Lake are managed by Whitecap Leisure Ltd, a trading subsidiary of The Parks Trust. The Parks Trust is an independent, self-funded charity that cares for over 6,000 acres of green space in Milton Keynes.
The Bar & Kitchen, a 300 m2 purpose-built, licensed café and casual dining restaurant, with external terraces and views across the lake, is an integral part of the Willen Lake visitor experience and an attractive destination in its own right.
Montfort Consultants have supported The Parks Trust undertake a detailed management options appraisal and financial modelling for Willen Lake. We have further supported The Parks Trust with a catering tender exercise to attract and integrate an entrepreneurial hospitality and catering partner able to deliver outstanding experiences to customers at the Willen Lake Bar & Kitchen in Milton Keynes.
Catering advice & support has included:
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Montfort Consultants Ltd
86-90 Paul Street
Tel: 020 3667 7286