Horniman Museum & Gardens
The Horniman Museum & Gardens, located in south London’s Forest Hill, first opened in Victorian times. Since then, their collection has grown tenfold and includes internationally important collections of anthropology and musical instruments, as well as an acclaimed aquarium and natural history collection. The 16 acres of historic Gardens include a Victorian conservatory and provide panoramic views across London. Visitor numbers are in the region of 600,000 per year.
With support from the Heritage Lottery Fund, the Gardens have recently been redeveloped at a cost of £2.3 million. One of the next developments within the Museum is the addition of an architecturally stunning covered outside seating terrace for the visitor café, which will further enhance the appeal of the food and beverage operation.
In terms of the existing visitor catering, the current operation has evolved and the Caterer has been successful in developing the business. However, elements of the operation needed realigning to accommodate increased demand and enhance both the visitor experience and the commercial return to the Museum. We have recently been working with the Horniman and their reappointed Caterer to develop a revised visitor catering strategy and business plan, along with providing specialist catering operational support in relation to the new outside space and redeveloped kitchen.
Our on-going role includes strategic support and direction for the implementation of the strategy & business plan. Advice & support to date includes:
- Client objectives & site dynamics determined
- Local, national research & competition review
- Demand & financial models developed
- Revised concept requirements identified
- Development of visitor catering strategy & business plan
The recent annual review identified that the current operation has exceeded financial projections by 30%.