The Point & Berry Theatres – Café Bar Operational & Financial Performance Analysis

The Point, Eastleigh has recently been adopted as an Arts Council England National Portfolio organisation and in 2016, will have been in existence 16 years.

The Theatre has built a national reputation as a significant incubator of talent, with a bias towards contemporary dance. In addition, The Point has both a film programme, offering second-run releases and NT Live, and a professional programme of performance.

The Berry is used for a combination of amateur societies and professional shows, including the main Christmas show and film screenings.

We have recently undertaken an operational and financial review across the Café Bars at The Point and The Berry theatres – our 14th performance and arts venue in the last 12 months!

Our recommendations have included setting out development proposals for the theatres along with operational and financial initiatives to ensure that each of the theatres’ catering and bar operations is preforming to its optimum.

Supported by Arts Council England and Eastleigh Borough Council, The Point Café Bar is in the process of being refurbished and redeveloped and will soon provide an exciting new Café Bar available to audiences and participants as well as the wider community and members of the public.

Alan Wright, Executive Director at The Point, said:

“We want to create a very welcoming atmosphere that will attract everyone, irrespective of whether they are participating in one of our classes or attending a performance.

For example, we believe that there is a significant market in Eastleigh for a high-quality, yet good value, lunchtime offering and we want people to know that anyone can come to us for a healthy, locally sourced and distinctive option that will be unlike anything else you’ll find in the town centre.

The new foyer will be an excellent way to introduce those who weren’t already aware of what we do here, and to develop a new audience that will advocate that this is a great place to meet and eat in a warm and relaxed environment.”

Montfort Catering Consultants

The Point outside   The Point outside   The Point inside

Posted on December 9th, 2015